How Human[X] is Using AI In Events To Redefine the Attendee Experience

Introduction

The future of the events industry is being reshaped and redefined by Artificial Intelligence as we speak.

Are you ready for it?

Technology veteran Stefan Weitz is on the forefront of building the first-ever flagship event, Human[X], designed to harness the energy, convictions, and confidence of the leading minds in AI.

And he’s using AI to revolutionize the attendee experience at his inaugural events.

In an era where personalization, technology, and meaningful connections are critical to an event's success, event professionals are constantly seeking ways to enhance attendee experiences at their future events. In a live conversation we hosted with Stefan, he shared insights from building Human[X]'s flagship AI-focused event, designed to be a game-changer in the world of conferences specifically because of their practical application and implementation of AI.

In this article, you'll learn about:

1) Data-Driven Programming: Learn how Human[X] is using comprehensive data insights to shape its event agenda, ensuring content that truly matter to events industry leaders.

2) The Streamlined Conference Experience: Discover why Human[X] places the responsibility on event organizers to create a hassle-free, curated experience, so attendees can focus on what matters most.

3) AI-Powered Enhancements: Get an inside look at the cutting-edge AI applications that are transforming the event landscape—from real-time session transcriptions to hyper-accurate show floor GPS tracking and personalized event content suggestions.

Part 1: How Human[X] Is Building A World Class Inaugural Event

What Hasn’t Worked, and How to Change That

Stefan’s background in tech, rather than events, gave him a fresh perspective on what wasn’t working in event programming. Too often, attendees are left feeling like the burden is on them to make the event valuable. He realized that creating a more structured, intuitive experience—one where the event itself is designed to anticipate attendee needs—would result in better outcomes and ultimately more successful events.

Leveraging Data and Surveys To Scope The Event Program and Experience

Building Human[X] as an inaugural event provided Stefan with the opportunity to create programming from the ground up. He emphasized the importance of data-driven decision-making when curating content, citing a survey conducted with HarrisX that helped pinpoint the most relevant topics for various industry tracks. The result? A highly focused program designed to meet attendees exactly where they are, whether in finance, healthcare, or retail.

Stefan shared how Human[X] is structured around 10 content tracks, with each track dedicated to specific industries. The comprehensive survey provided a wide range of valuable insights and a wealth of data on their target audience that informed the design of each track.

"We did, in conjunction with Harris, the largest polling company... and what that gave us was about a quarter million data points across almost every vertice you could imagine."

Takeaway for Event Planners: Collect and analyze data from potential attendees to tailor the program. What works for one audience may not for another, so understanding specific industry pain points is key to elevating the overall experience.

Creating Attendee Profiles To Personalize the Event Experience

By leveraging the data from the intensive survey and getting very clear on the target audience for the event, Stefan uses attendee profiles to personalize the event experience. By creating these highly specific personas, the team could map out exactly how different types of attendees would engage with the event, ensuring that every aspect of the event was tailored to meet their needs.

Every personas experience at the event was planned down to the hour, from the sessions they would attend to the people they would value meeting through networking opportunities. This exercises allow Human[X] to craft a seamless, high-value experience that reduces cognitive burden for the attendee, making it easier for people to focus on learning and networking, rather than the logistics across the event.

Stefan explained their approach, saying:

"We literally run an eight-page doc looking at how 'Chad' would spend every hour of his time at Human[X]. By day, by hour—here’s what Chad’s doing, here’s what he’s seeing, here’s how he’s meeting people."

This hyper-personalized attendee profile system extended across all types of attendees, ensuring that each participant had a carefully curated path through the event, reflecting their professional goals and industry-specific interests.

And in doing so the event organizers are able to make more informed decisions around event content, networking opportunities, and other unique experiences at the conference.

Conference-Threading: Creating A Seamless Through-Line Experience

The survey data has also allowed the event team to understand what content and experiences are most relevant to their target audience and verticals in order to align the entire event to attendee preferences.

One of the standout concepts from Human[X] is "conference threading." By consolidating all relevant content for a specific track into a single day, the event minimizes confusion and maximizes focus. As Stefan described, this simplifies the attendee experience and reduces cognitive burden—a guiding principle for the event’s design.

Takeaway: For event planners, creating a “throughline experience” means cutting through the noise and helping attendees navigate the event effortlessly, ensuring a personalized experience where they can focus on the content that matters most to them.

Part 2: Highlighting Practical Applications for AI in Events

Stefan's team has incorporated AI into Human[X] in ways that fundamentally reshape the attendee experience. He described how AI-driven tools and machine learning are being used in real-time during the event.

Breaking Inertia: How to Get Started Using AI In Events

For those hesitant to start using AI in their events, Stefan advises focusing on high-impact, simple use cases first. Tools like AI-driven matchmaking or AI-guided attendee interactions, which don’t require massive infrastructure investments, are great starting points. The key is to understand what your attendees value and choose the AI applications that can best meet those needs.

AI can be expensive, and instead of chasing shiny objects leveraging tools that help you better serve your audience and your customers should be top priority.

Real Time Event Content and Speaker Transcription

This isn't new in the world of Artificial Intelligence (AI), but in events having the ability to automatically syndicate event content in real-time is incredible valuable for attendees.

While sessions are being multi-camera and audio recorded, AI is transcribing the session in real-time. An audience member can be sitting in the audience on the event app, and see their session being transcribed, as well as any other session across the entire event.

If you hate taking notes, or needing to be reliant on always having a charged phone, you won't miss a moment of content thanks to real-time transcription.

I hate taking notes. You're sitting there, those chairs that are bolted together on your laptop, you're scribbling things down, it's a nightmare. Instead, we're transcribing it all for you.

Real Time Session Summarization

At Human[X], capturing speaker and session content goes beyond transcription - there are also comprehensive summaries being auto-generated in the event app from those transcriptions. Stefan shared, "As people are speaking, it's actually building out the outline for you. And that's really helpful if you're, say you're not in the session or you're late to the session, you can go back and catch up on the key points that were that were talked about in the session."

Sentiment and Attendee Satisfaction Analysis

You thought that was great? Let's take it a step further. Imagine a world where AI monitors audience reactions to determine which parts of a session resonated most, providing insights for event organizers and post-event syndication.

Human[X] is doing it.

There are cameras set up on stage capturing the experience of the audience - expressions, reactions, frowns, claps, and more. Those reactions and sentiments are time coded to the actual talk. This allows the event marketing team to quickly identify:

• What event content was most interesting
• Snippets and testimonials worth highlighting
• Identifying high-value content to syndicate post-event

AI-Powered Personalization

Human[X] integrates an LLM (Large Language Model) that indexes every word spoken during the event, making it searchable. This allows attendees to query specific topics of interest across the event’s content, ensuring no valuable information is missed. Stefan noted that the ability to personalize content on this level could transform how attendees engage with events: "We're taking the ability for people to hyper personalize their experience by asking things they really care about and let technology do the work to surface those interests and highlights in the sessions themselves."

‍

‍

Takeaway: For organizers just getting started, begin by integrating AI tools for enhanced personalization. Something as simple as AI-driven matchmaking can make a big impact, helping attendees connect with the right people and sessions based on their expressed interests.

Streamline Speaker Onboarding with AI

Event organizers and speaker trainers are also leveraging AI platforms to help run more successful speaker outbound and speaker training. Presenter practicing tools like allow speakers to effectively practice their content delivery and summarize PowerPoint notes as aids onsite for the event.

GPS Navigating The Showroom Floor and Event Venue

Over the last 20 years, every device has what's called a magentometer in it which allows for the ability for directional sensing - it's how Google Maps works on your phone. Thanks to this technology, combined with an application called AstroNav that uses AI to do precise positioning, you can now have precise location tracking within the confines of your event.

At Human[X], this application is built into the event app. Right within the event app, conference attendees can save energy and time by having navigation to help them:

• Find a specific vendor or booth in the marketplace
• Locate a session room within the venue
• Meet with other attendees for pre-scheduled meetings
• Discover experiences taking place throughout the event

Conclusion: The Future of Events with AI

Stefan’s insights into Human[X] showcase the incredible potential AI has to not only improve but redefine the event experience. As AI becomes more accessible, event organizers will find it easier to leverage these tools to create more personalized, intuitive, and engaging experiences for attendees. By focusing on data-driven programming, real-time AI interactions, and personalized attendee experiences, Human[X] is setting a new standard for events in the digital age.

‍