Post-Event Cheat Sheet – 20 Creative Ways to Repurpose Event Content (Plus Examples)

Adapting to the New Events Ecosystem

Events are now an ecosystem - not a solitary moment in time. So WHY do most teams lose the momentum post-event?

The content is unorganized, there’s too much of it and not enough time to sort through it all. My take? The future of content has nothing to do with MORE. But how you’re leveraging what already exists. Those who succeed will not be due to volume produced, but value provided.

In this article, I provide 20 different strategies you can try to create a post-event content engine that drives demand and supports community building efforts year-round.

20 Ideas to Drive Post Event Engagement

1. Break out your content tracks into different "mini-courses."

Create mini courses or lessons around each of those key areas using the best presentations from each track - you could simply share slide decks, or have a team member compile top moments and teach via recording or hosted live as a webinar  - create mini certifications for each course and use this as a basis to develop a unique community post-event.

2. Write blog posts interviewing top speakers on the experience or quotes from the event.

Gather key moments from their discussion or compelling sub-topics and host second interview. Dive deeper on these compelling moments, and get feedback from their experience and what they enjoyed about the event.

3. Review feedback on sessions and write blog posts recapping key highlights or conversations.

Provide additional commentary to support the ideas. Translate key moments into tips, lessons and best practices. These types of blog posts really do write themselves.

4. Review the most common comments, questions and polls from attendees during the sessions for "how to" or "FAQ" articles.

Compile them in one master document and turn them into topics for future blog posts or LinkedIn articles. Turn these into one centralized "attendee hub" that houses all FAQs about your event. As you can see in the example below, they use the hub as a place to promote networking and engagement across the event.

5. Export recorded sessions and have a team member rewatch and timestamp key moments.

Incorporating timestamps is proven to increase visual retention when users engage with video. When uploading into Youtube, add those timestamps into the comments, and the player will automatically jump through the video, based on the timestamps. Blast these mini video clips across social media and keep the calendar fed for weeks.

6. Explore creating a dedicated podcast or Youtube playlist for the event.

Collect top audio clips and curate ongoing episodes (10-20 minutes in length) - export small snippets and build out the podcast library as a playlist in Youtube.

7. Gather compelling event statistics and turn them into an infographic.

Don't lose sight in the stories you have to tell about your event. Gather different data points (i.e. # of attendees, speakers, sessions, connections made, social media engagements, certifications received, members gained, etc.) Share them with an eye catching visual asset or video (canva works great for small teams). If you have data to compare year over year, show the changes or growth.

8. Call out top engaged attendees on social media.

Continue to engage with your audience and build community- tag these attendees, give them a shoutout, send them a free ticket to next year.

9. Design an infographic showcasing the best quotes from speakers and attendees.

Create pull quotes from your speakers and attendees, blast them across social, and tag them to share their wisdom far and wide.

10. Create a video montage of highlights from the event.

Don't think this step. Don't pour thousands of dollars into production. Keep it simple. With the rise of platforms like Tik Tok, users are comfortable with unedited and authentic content.

11. Craft a blog post showcasing compelling data or trends from attendees.

HubSpot does a great job leveraging attendees and staff to drive interest in their annual conference INBOUND. Here's an example of one tactic they use on their blog:

12. Use Q&As from the audience to create dedicated blog posts.

Give insight into the conversations surrounding the topics and your unique perspective on the matter.

13. Turn post-event survey results into an infographic.

Share with attendees and use the results to conduct a focus group to get more feedback on how to improve the event and experience overall.

14. Follow up with best speakers from event to run contest or giveaway.

Have speakers share a free ticket raffle for future events across social media. Create a form that lives on the landing page recapping the event and encourage people to submit to win a free ticket to the event the following year.

15. Encourage in-person meet ups & explore the potential of microevents.

Segment lists of attendees and your database based on location. Try to facilitate in-person meet ups or networking events within those regions - explore hosting microevents if the interest is higher in certain areas.

16. Host a social media contest with sponsors.

Keep the buzz alive, incorporate sponsors if and where it makes sense to reach a wider audience and drive more value - (i.e. guess # of attendees, win prize). A great way to do this is to partner with a nonprofit or mission-driven organization.

Encourage participants to take a certain action (i.e. donate $10 to specific organization) to be put into the running. This example from Outside Lands does just that—free artist passes will be raffled to those who take action by supporting a cause.

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17. Build a “virtual content hub” around your event.

Take top sessions, speakers, compile them into one central landing page to give someone the experience in one location. This example from pega showcases how simple it needs to be:

18. Create a spotify playlist titled after the event.

Share with attendees based on themes, messages from the experience. Ask speakers to contribute some of their favorite songs and made a playlist based on their suggestions.

19. Gather top 4-5 speakers and host an invite-only roundtable.

Host a combining of the minds to carry the success from the event and keep attendees engaged.. i.e. "You asked, we listened - bringing together your favorite speakers from this past year for a live invite-only panel."

20. Gamify the post-event experience.

Create a monthly newsletter or community update that keeps attendees in the loop—use it to promote events, courses and create swag to entice sharing.

Take this example from the morning brew newsletter. It's a daily email newsletter with a massive community, largely due to their referral program driven by micro incentives based on a point system. As you can see they provide levels based on engagement and sharing with new members.

Consider something similar as a unique way to continue to connect with attendees and build a community that grows year after year - another perk could be discounts off future event tickets - if you gain the highest band of credits you get a free ticket to the event the following year.

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Centralize Your Content, Make it Go the Extra Mile

The truth is, content is being created faster than we can consume it. The content journey starts earlier than you may realize. From capturing bios to broadcasting presentations day of - these valuable assets go missing in folders, inboxes, chats and before you know it—you’ve lost the goldmine of content you were sitting on.

With Sessionboard, you get access to one centralized event content hub so you can continue to drive more value from your event content. Picture this: a post event content gallery - curated for staff, speakers and attendees.

Keep everything under one roof to make your post-event strategy a breeze and save hours in the process. See how conferences and events are making it a reality with sessionboard.

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