Amelia Ibarra brings over 12 years of experience as a data-driven marketer, having led groundbreaking campaigns in both B2B and B2C sectors with a focus on driving demand generation, lead acceleration, and customer retention. Her innovative approach to social media strategies not only secured features on mashable.com but also contributed to the development of a lasting social media tool for a global cosmetics brand. Currently, Amelia is at the forefront of advancing data-backed marketing initiatives in the B2B/SaaS industry, demonstrating her ability to evolve with and set trends within the marketing domain.