‹ Event Content Professionals to Follow 2025

Sarah Gannon

Meet Sarah Gannon, a trailblazer in corporate experiential marketing with over 25 years of experience in developing transformative event and content strategies. Having collaborated with many reputable brands within the high-tech space, she now leads the Corporate Events Team at MathWorks, a global leader in technical computing software that accelerates the pace of engineering and science. Sarah holds a Masters of Tourism Administration (MTA) in Event and Meeting Management from The George Washington University, along with multiple industry certifications, establishing her as a beacon of leadership and expertise.

Sarah is deeply committed to fostering innovation and pioneering new approaches to content development within her team. She is passionate about generating content that educates, informs, and inspires, and is dedicated to nurturing the next generation of event professionals. Influencing content as a Board Director for PCMA New England and as a content consultant for the Event Leadership Exchange (ELX), she actively contributes to the event community, earning accolades such as Meeting Professional of the Year from MPI New England.