‹ Event Content Professionals to Follow 2024
Rachel Stephan
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Rachel is an event marketing strategist, event tech startup founder and industry speaker on topics that cover event marketing and influencer marketing. When meeting planners and association professionals need to get more butts in seats, they call Rachel! She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 22+ years. Always looking for new ways to supercharge attendee acquisition, she used the experience from hundreds of campaigns to pioneer a new chapter in event marketing: the award-winning Snöball event marketing platform. The secret to her success - fueling clever, cutting-edge digital marketing tactics with the human-2-human values that the events industry is based on.
"Rachel's innovative spirit and entrepreneurial prowess have led her to the forefront of the event marketing domain, where her strategies and insights have become indispensable resources for those aiming to boost event engagement. Her creation, the Snöball platform, reflects a groundbreaking approach to marketing, marrying the latest in digital strategies with the indispensable human element that defines our industry. Rachel's work is not just about filling seats; it's about forging meaningful connections and elevating the event experience for all. Her commitment to excellence and her forward-thinking methodologies have made her an exemplar of success and a beacon for future trends in event marketing."
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