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2026 Workshop Series

EVENT CONTENT

Lab icon

A hands-on workshop series designed exclusively for the professionals who build conference agendas, shape educational programming, and curate content that makes events matter.

Find your City
2026 tour

Choose your city

Each Lab brings together a curated group of the leading event content strategists and practitioners in each city. Seats are intentionally limited to create a meaningful, collaborative experience for everyone in the room.

Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Spring 2026
Chicago

Tuesday, May 12, 2026
‍9:30 AM — 2:30 PM CT
‍
‍Carnivale Chicago
‍702 W. Fulton Market, Chicago, IL 60661

May 12. 2026
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Spring 2026
New York City

Wednesday, May 13, 2026
9:30 AM — 2:30 PM ET
‍
Freehand New York
23 Lexington Avenue, New York, NY 10010

May 13. 2026
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Summer 2026
San Francisco Bay Area

Where tech meets events. Join content leaders for a day of strategy and peer collaboration on the West Coast.
‍
Local Host: Stephanie Wells

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Fall 2026
Boston

New England's knowledge hub. A hands-on workshop for content pros shaping the future of event programming.

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Fall 2026
Washington D.C.

The nation's hub for associations. Content leaders collaborate where the industry's biggest programs are built.

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Fall 2026
Las Vegas

Beyond the Strip. Content leaders come together for real strategy work in the events industry's backyard.

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Fall 2026
Dallas

Where Southern hospitality meets big-league events. A hands-on workshop for content leaders driving programming across the region.

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
Fall 2026
Austin

The creative crossroads of tech and culture. Content pros come together for a day of strategy and peer collaboration in Texas's most innovative city.

TBD
Half-Day
Request an Invite
Cloud Gate sculpture, also known as The Bean, reflecting surrounding buildings and people in Millennium Park, Chicago.
TBD
Nominate your city

There are amazing event content professionals everywhere, if your city is not listed please reach out.

TBD
Half-Day
Tell us about your community

Inside the Event Content Lab

A collaborative space built exclusively for the professionals who design agendas, curate education, and shape the programming that makes events matter.

Collaborative Working Sessions
A collaborative working session where event content professionals share real challenges, exchange ideas with peers, and refine the strategies that turn events into powerful marketing platforms.
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An Exclusive Community
Stop working in a silo. Connect with a curated network of event strategists and programming directors who truly understand your role.
Immediately Actionable
Zero theory or sales pitches. Walk away with concrete frameworks and a personal action plan ready to implement this week.
HEAR it FROM YOUR PEERS

Join a Community of Event Content Leaders

Don't navigate the evolving events landscape alone. Discover the power of shared strategy and deep learning from professionals who have experienced it firsthand.

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Emmalee Zaatar
Director, Education & Training · International Sign Association
"It’s like being in a room full of people who speak my language. Everyone handles their challenges and organizations differently, which sparks creativity in approaches to solving common challenges."
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Jackie Black
VP Conferences & Events  ·  
Consumer Technology Association
"It was great to meet a group of like-minded colleagues seeing similar issues even with very different program scopes and scale."
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Maria Fiore
Senior Director, Content & Experience  
Retail Industry Leaders Association
“Great opportunity to meet and share with peers who are dealing with similar challenges.“
Kristin Shoop
Manager of Webinars  ·  
American Bankers Association
"What truly sets this event apart is the vibrant, collaborative community it fosters, where candor and generosity in sharing are the norm."
Maryam Scoble
Senior Event Content Manager
"The Content Lab offers a unique chance to be in the same room with some of the industry’s best experts, all working together on event content and strategy. It’s a great opportunity to connect, share ideas, and collaborate."
Elreatha Woodard
Assoc  Director, Conference Programming ·
APIC
"The Event Content Lab was valuable because it introduced new perspectives on how AI and data-driven insights can enhance the way we plan and structure conference content."
Portrait of Megan Martin smiling, with long brown hair, wearing pearl earrings and a black top.
Your Facilitator

Meet Megan Martin

With two decades in event design, sales and marketing, and community building, Megan has a keen ability to unlock business opportunities with actionable, data-backed insights. She is the gatherer of people, information, and a connector of data and ideas.

What she wants you to walk away with
“My intention is to move us far beyond the ‘obvious’ fixes and dive straight into the high-impact architecture of your content ecosystem. We aren’t here for another lecture. We are here to build a high-performance engine that solves your toughest challenges — ensuring you walk away as a strategic leader ready to drive the evolution.”

Built for Professionals Who Shape Event Content

This isn’t a general events workshop. It’s for the professionals responsible for content strategy, programming, and speaker ecosystems.

Association Conference Teams
Directors of Education, Conference Programming Managers, and Learning teams at trade associations and professional societies who design member-driven education experiences.
Corporate Event Teams
Event marketing executives at companies running user summits, customer conferences, and partner events with complex multi-track programming.
Event card showing Steven Carrera as keynote speaker with session titled Leveraging AI-Driven Automation in the Cloud, category Digital Transformation, topics AI, Automation, Cloud Computing, No-Code, originality score 8.8, and buttons to vote or view profile.
Group of seven people standing and listening to a woman explaining two large sheets of paper with handwritten notes on a wall in a meeting room.
Independent Show Organizers
Content strategists and programming leads at companies like Questex, Diversified, Informa, Emerald, and Clarion who build large-scale trade show agendas.
Content & Speaker Leads
VPs and Directors responsible for attendee experience, speaker curation, advisory boards, and content quality across one or more events per year.
Past Participants

You Are In Good Company

75+ event content professionals from leading organizations have already joined the Lab. "A Rising Tide..."

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Lori Feinman
Sr.Director Education and Events
American Academy of Actuaries
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Hannah Buchholz
Dir. Meeting Services
Paralyzed Veterans of America
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Monica Chuo
Producer, Content Strategy
NAB
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Synatta Cooper
Meetings PM
Bostrom
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Maria Fiore
Sr. Dir, Content &Experience
RILA
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Kara Dickerson
Founder
Content with Impact
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Melissa Goodman
Dir. Annual Meeting
American Urological Association
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Emmalee Zaatar
Dir. Education & Training
International Sign Association
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Erin Pressley
SVP Education
NRECA
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Annette Sandler
Sr. Dir. Live Content
AVIXA
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Emily Davis
Dir. Global Field & Partner Marketing
Fingerprint
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Jackie Black
VP Conferences & Events
Consumer Technology Association
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Jennifer Monge
SM. Session Strat & Ops
Workday
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Gerri Barrera
Content Operations
Salesforce
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Tiana DeLeon
Corporate Events
Broadcom
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Lisa Rose
Dir. Strategic Events
Salesforce
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Jessica Buck
SM, Keynote Experience
Okta
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Vinnu Deshetty
Product Manager
American Chemical Society
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Keona Sims
Education Program Manager
NACS
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Kristin Shoop
Manager of Webinars
American Bankers Association
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Elsa Nottingham
Head of Events
Filecoin Foundation

Seats are limited.
The room is intentionally small

Each Event Content Lab is capped at 20–30 organizations to keep the conversation focused and the exercises productive. This is free to attend — all we ask is that you come ready to collaborate.

Request an Invite